Public Relations Officer Exam Detailed Syllabus

Detailed syllabus of Kerala PSC Public Relations Officer Examination with Category no. 300/2011 or 301/2011 on July 2014 published by Kerala public service commission.

Post Name: Public Relations Officer.
Category Number: 300/2011 or 301/2011 (Part I – General Category & Part II – Society Category).
Department: Apex Societies of Co-Operative Sector & State Cooperative Bank Ltd.

Examination Date: 02/07/2014 Wednesday 07.30 AM* to 09.15 AM.
* Examination Time includes half an hour as preparation time for the verification of Identification Certificates and ID Proofs of the Candidates appearing for the examination.

Public Relations Officer Exam Detailed Syllabus

Exam Syllabus
An Objective Type Test (OMR Valuation) based on the qualification prescribed for the post.

Main Topics:
Part I: Questions based on Qualification prescribed for the post.
Part II: General Knowledge, Current Affairs & Renaissance in Kerala

Detailed Syllabus

Definitions of PR – Orgin and development of Public Relations - Growth of Public Relations in India. Public Relations and propaganda- PR and publicity - Public opinion in Public Relations PR functions – Characteristics and qualifications of PR personnel – PR and Communication skills Organisational setup of PR departments/agencies - PR in private and public sectors, PR in Central and State Governments - Government Information Services. PR Counselling and consultancy - PR for sales promotion - Media relations - Community relations. PR Campaign - Stages of PR campaign - Planning and implementing PR campaigns - Evaluation of feed back. PR tools - House journals - newsletters - handouts - press conferences - audio/visual aids. PR and social responsibility - PR codes of ethics - professional organisations.

General Knowledge
Geography of India- Physical Features- Climate-Soils- Rivers- Famous Sites – Etc. Demography- Economic and Social Development-Poverty Alleviation-Economy and Planning Etc. – History of India- Period from 1857 to 1947- National Movement etc.

Current affairs
Important World, National and Regional Events related to the Political and Scientific fields, Sports, Cinema and Literature etc.

Facts about Kerala
Geographical Facts-Physical Features- Climate-Soils- Rivers-Famous Sites– etc

Renaissance of Kerala
Important Events/ Movements/Leaders: Brahmananda Swami Sivayogi, Chattampi Swami, Sree Narayana Guru, Vagbhatananda, Thycaud Ayya, Ayya Vaikundar, Poikayil Yohannan (Kumara Guru), Ayyankali, Pandit Karuppan, Mannathu Padmanabhan, V.T.Bhattathirippad,
Dr. Palpu, Kumaranasan, Vakkom Moulavi, Blessed Kuriakose Elias Chavara etc.

Read Renaissance of Kerala Model Questions and Answers here.

Maximum Marks: 100
Exam Duration: 1 hour 15 minutes.
Medium of Questions: English.

Candidates can download the Admission Tickets through the Website from 11/06/2014.

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